In-store Sampling Counter

Portable Promo Counters A Versatile Solution for On-the-Go Marketing & Product Sampling

The in-store sampling portable counter is a superb display for product sampling and demonstrations. It is well-suited for in-store promotions in supermarkets, retail environments and shopping centres. The in-store sampling counter is supplied with custom printed graphics with your company branding and logos. It features a lightweight yet durable base for easy transport and setup. The base has plenty of storage space for promotional products for sampling and demonstration. Average setup time for a display of this type is 3-5 minutes by one person. The stand comes with a protective carry bag for easy transport to and from events.

Promotions & Demonstration Retail Sample Counters

This display is commonly used in shopping centres, retail and supermarkets, including Asda, Tesco, and Sainsbury’s. It is generally used to promote food and drinks items (Coca-Cola, Pepsi, Kit-Kat, etc.). This display is a staple for any portable promotion and can be setup and taken down by one person in minutes. It is a functional, practical display that is suited to a multitude of applications. Although it is suited to in-store promotions, it can be used for a variety of exhibition and marketing events. Whatever the use, it will help to reinforce your brand on any occasion.

Branding & Printed Graphics

We use your custom branded artwork to create a stunning, vibrant colour display that promotes your products and your business to full effect. With high resolution printed graphics on the base unit and the header panel, this stand will help to bring about brand awareness at your event. Stand Banner print at the highest resolution possible on only the finest media to ensure perfect graphics for truly eye catching in store promotions that won't fade or scratch through the riggers of every day use.

Graphic Design

If you cannot provide your own artwork for your display, our graphic design team can create custom artwork for your in-store sampling counter. We use existing branding or we can create a brand identity from scratch following your input, to make your event as successful as possible. Our award-winning artwork has featured on hundreds of displays at the UK’s biggest events, including NEC Birmingham, Olympia London and ExCel London.

Proffesional Smapling Counters For Modern Company Food And Beverage Sampling

In today's competitive marketing environment, brands are constantly looking for smart, flexible, and impactful ways to engage directly with consumers. One of the most effective and proven tools for face-to-face marketing is the portable promotional counter. These units are essential for businesses looking to carry out in-store sampling, outdoor activations, or event promotions. The flat-packed portable promo counters from Stand Banner are expertly designed for easy transport, fast setup, and maximum brand visibility. They are ideal for a wide range of industries including food, beverages, healthcare, cosmetics, and handheld product promotions.

These sampling counters are widely used across major retail stores, exhibitions, supermarkets, and trade events. Companies like Dairylea, Nestlé, Ribena, and other FMCG giants have effectively incorporated portable sampling stands into their promotional campaigns. Their compact design allows brands to bring their message directly to consumers, wherever they are — be it a bustling retail aisle or a busy outdoor market.

Flat-Packed and Easy to Transport

The flat-pack design of these portable counters means you can easily transport them to and from venues without hassle. Weighing less than traditional exhibition furniture and requiring no specialist tools, these counters can be assembled in minutes. Whether you’re planning a multi-location sampling tour or a one-day product demo, the lightweight build and smart packaging make logistics effortless. Once the event is over, the counters can be flat-packed again for simple storage or transport to the next venue.

Interchangeable Graphics with Velcro Fixing

One of the standout features of these promotional counters is their interchangeable graphic system using Velcro fixing. This design allows marketers to quickly change branded messages between promotions, campaigns, or products without investing in multiple units. Simply peel off the existing graphic panel and attach a new one — it's that easy.

This not only reduces cost but also increases flexibility, particularly for companies promoting multiple SKUs or rotating seasonal campaigns. A brand could, for example, promote Dairylea cheese snacks one week and Ribena drinks the next, all using the same base counter but with different Velcro-attached graphic wraps. The panels are printed on durable materials that withstand repeated changes while maintaining a high-quality look and feel.

Wipe-Clean Surface Suitable for Food Preparation and Sampling

Food hygiene is paramount during public-facing product demos, especially in the food and beverage sectors. Our sampling counters feature a wipe-clean surface that meets food safety preparation standards, making them perfect for food sampling, beverage tastings, and even cooking demonstrations. The counters can be cleaned quickly between uses with standard kitchen sanitizers and wipes, ensuring compliance with hygiene regulations and customer confidence.

This makes the promo counters ideal for supermarkets, organic food stores, shopping centres, and even outdoor food fairs where cleanliness is non-negotiable. Brands like Nestlé have utilized these counters for chocolate samplings, while Dairylea has used them for cheese snack promotions.

Superior Six-Colour Photo-Quality Printing

To ensure your brand is noticed, each promotional counter includes vibrant six-colour photo-quality printing as standard. This advanced printing technology brings your artwork to life with rich, saturated colours, crisp details, and smooth gradients — perfect for detailed product images, logos, and promotional messaging.

These high-resolution prints are:

• Waterproof – Ideal for both indoor and outdoor use.

• Scratch-resistant – Ensures durability even with repeated transport and use.

• Interchangeable – Graphics can be easily swapped with Velcro or magnetic options (depending on model).

• UV-resistant – Colours remain vivid and professional-looking, even after exposure to sunlight.

These durable panels help your promo counter maintain a polished, high-end look over many campaigns, adding real value to your marketing spend.

B1 Fire Rating – Safety as Standard

All Stand Banner counters come with a B1 fire certificate, ensuring they are compliant with venue and public safety regulations. This certification means the material is flame-retardant and suitable for use in exhibition halls, shopping malls, trade shows, and other public venues that require strict fire safety compliance.

This feature is particularly important for companies participating in major expos or events where health and safety checks are rigorous. With this counter, you're guaranteed peace of mind alongside great promotional capabilities.

Where Can You Use These Sampling Counters?

The versatility of these counters means they can be used across countless locations and applications:

• Supermarkets and grocery chains for food sampling

• Shopping centres for beauty or tech product demonstrations

• Trade shows and exhibitions for brand awareness and customer acquisition

• Outdoor food and beverage markets where portability and weather resistance are key

• Health and wellness events for supplement and vitamin samplings

• Public transport hubs such as train stations and airports for high-footfall exposure

They’re also an excellent addition for seasonal campaigns, pop-up shops, and street team activations.

Trusted by Leading Brands

These promo counters are a favourite for well-known household names such as:

• Dairylea – For interactive cheese snack tastings in supermarkets.

• Nestlé – For chocolate and cereal bar promotions at public events.

• Ribena – For refreshing beverage trials in urban centres and shopping hubs.

These brands trust Stand Banner’s quality and service to deliver high-performance counters that make their products shine in real-world settings.

Conclusion

If you’re looking for an affordable, practical, and professional way to elevate your next promotional campaign, the portable sampling counter from Stand Banner is the ideal solution. With its flat-pack portability, wipe-clean surface, interchangeable graphics, and superior print quality, it's a tool designed to help you engage, convert, and build lasting brand impressions.

The counter is an all-in-one solution that adapts to your campaign needs — whether you're sampling food and drinks, promoting new handheld products, or simply creating an attractive brand presence at events. Used by global brands and suitable for virtually any promotional setting, this stand is more than just a table — it's a stage for your product's success.

For more information on our range of promotional counters or large format printing service please contact us, visit Stand Banner or call 0800 246 1352.

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