Outdoor banner stands and marketing display banners for external use. If you use banner stands for exhibition advertising then it is more than likely that you will exhibit indoors, possibly in a large exhibition hall or similar, all the while protected from the weather with little need for more than a standard display banner. But what if you are given the opportunity to exhibit in an area that doesn’t have the protection from the elements that your usual exhibition space affords you? An outdoor or exposed exhibition requires a completely different type of stand.
If you attempt to use a standard banner stand or pop up outdoors then you may soon find your display crumpled and torn as these stands are not designed to withstand even the slightest breeze or rain shower. The solution for an outdoor exhibition is of course, an outdoor exhibition stands.
There are a few major differences between an indoor exhibition stand and an outdoor exhibition stand. Because of the lightweight nature of a normal banner stand, even a slight breeze may knock the stand over which can prove costly if the stand has to be replaced and dangerous if there are members of the public near by. The solution to this is to have an outdoor banner stand with a weighted base.
The banner graphic acts like a sail and will easily catch a breeze so the base must be heavy enough to withstand all but extremely strong winds. Usually the base of an outdoor banner stand is hollow enabling it to be filled with water or sand that will keep it stable and able to withstand windy conditions safely.
Another element that may affect an outdoor exhibition is wet weather. A standard trade show stands that is made from laminated banner material is not waterproof, merely water resistant. With exposure to wet weather the graphic will become damaged as water seeps underneath the laminate. The only reliable alternative is vinyl banner material which is completely waterproof. The print on a vinyl banner graphic is also UV resistant as it requires a solvent printer.
These printers are specifically designed for outdoor printing ensuring the print will withstand most weather conditions.
There are a number of different styles of outdoor banner stands which all do a very similar job. The main difference is the aesthetics of the stand base and frame. It is mostly to do with personal preference as to which stand you choose because the banner graphic will be the same quality for each stand and should only vary slightly in size. An important factor to consider is the quality of the stand’s construction.
Cheaper stands may not stand up to the additional wear and tear that exhibiting outdoors will cause so it may be worth investing a little bit more in a stand that will withstand the rigorous of an outdoor exhibition if you intend to use it more than a handful of times.
In summary, an outdoor exhibition is a great way to promote your business, especially if it revolves around outdoor products and services, but ensure that the stands you have are suitable for the environment you are in. Be aware of the practical applications of your equipment by buying the right stand for the job.
For more information and impartial advice on our products, contact Banner Stand.
Promotional Marketing Displays (71)
Promotional marketing displays blog with information on new products and services for advertising and promotional marketing displays in London.
Poster sign stands are a versatile and cost-effective way to communicate messages in retail, event or informational settings. Essentially freestanding display units, they allow posters to be secured behind weather-proof covers or mounted on adjustable frames and poles. These stands are perfect for showcasing new promotions, directing visitors, providing safety information or simply reinforcing brand presence in high-footfall zones. Many models offer adjustable height, lockable cases and interchangeable graphics, allowing businesses to update visuals quickly without replacing hardware. From street-level promotions to indoor display applications, poster sign stands offer flexibility, portability and long-term value.
Pavement signs take sign-writing to the pavement. A-boards, swing signs and forecourt models serve as high-visibility tools right at the frontline of street traffic and passing customers. These signs typically feature double-sided poster panels or chalkboard surfaces to promote daily offers, sales, opening hours or brand identity. Their portability makes them ideal for cafés, retail storefronts, markets and outdoor event zones. Many include water-fillable bases or weighted feet to ensure stability in windy conditions. With changeable graphics or re-writable surfaces, they deliver ongoing value for businesses looking to engage foot traffic. Poster signs.
Regardless of type, the effectiveness of signage depends heavily on print quality and material durability. A high-impact sign not only catches attention but retains that attention through clarity and longevity. For this reason, premium suppliers print graphics at a high resolution—up to 1200 dpi—and apply certification standards such as B1 fire-rated materials to ensure safety compliance in regulated venues. These advanced prints use UV-stable, waterproof inks that maintain vibrancy and resist fading or wear. This level of quality ensures your signage performs professionally across repeated use, costing less over time and reflecting well on your brand.
Selecting the most suitable sign depends on your venue, audience and budget. For indoor offices or event halls where foot traffic is controlled, a poster sign stand offers a neat and flexible solution. When you’re seeking to catch retail buyers on the move, a pavement sign placed at the storefront delivers immediate visibility. If you are working outdoors in varied weather or high traffic environments, opt for models with robust frames and weather-proof materials. Whichever type you choose, look for custom printing options, changeable graphics and the ability to refresh content easily.
Top suppliers provide not just hardware but full support. That means access to design services, ready-to-print templates, and expert advice on layout, readability and outdoor performance. Fast UK nationwide delivery is another key factor—many signs leave the warehouse within days of artwork approval. For signage that needs to be set up swiftly—whether for store openings, event campaigns or pop-ups—this rapid turnaround is crucial. When combined with premium 1200 dpi printing and B1 fire-rated materials, you’re not just buying signs—you’re investing in professional, reliable visual communication.
In summary, poster sign stands and pavement signs are fundamental tools for marketing, wayfinding and brand visibility. Paired with superior print quality, safety-certified materials and responsive service, they deliver real impact at both indoor and outdoor locations—making them an essential part of any display strategy.
