Find the Right Display Stand to Make Your Brand Stand Out

• Tuesday, May 13, 2025

Looking to grab attention at an event, store, or show? Your display stand is the first thing people see. And if it doesn’t stand out, your brand might not either. In this guide, you’ll find clear and practical help to choose the best stand. Whether you’re showing off at a trade fair or setting up shop in a mall, we’ll walk through the options,from exhibition banner types to fabric exhibition backdrops and branded tents. You’ll also get helpful tips to make your stand look sharp, feel professional, and catch your eyes quickly.

Why Your Display Stand Matters

Did you know? Studies show that people form first impressions within 7 seconds. That’s all the time you have to catch someone’s eye at an event.

A good display stand does more than hold a sign. It helps tell your brand’s story. It can guide visitors, showcase your product, and create a lasting impression.

Let’s break down the basics.

Types of Display Stands That Help You Stand Out

There are many ways to build a strong, clean, and eye-catching display. Let’s look at the most common types:

1. Stand Alone Banner

Stand Alone Banner is a single vertical banner you place on the floor. It’s one of the most popular types because it’s quick and straightforward to set up.

You can print your brand message, logo, or product photo. If you’re in a small space, this is a solid choice. Add a bold title and a clear call to action.

2. Exhibition Banner

These are banners made for trade shows, exhibitions, or product launches. They come in different sizes and shapes. You can roll them up or hang them.

Use high-resolution images. Keep the message short. And make sure your contact info is visible.

3. Exhibition Backdrop Banner

This goes behind your booth or table. An ideal Exhibition Backdrop Banner that’s bigger, covers more space, and helps you create a fully branded wall.

Tip: Use intense colours and a clean layout. This helps people notice your brand from across the room.

4. Fabric Exhibition Backdrop

These backdrops use fabric instead of vinyl or plastic. They are lightweight, easy to carry, and wrinkle-resistant.

A fabric exhibition backdrop gives a more modern, sleek look. They’re great for brands that want a polished and soft finish.

5. Branded Tents

If you’re setting up outdoors, a branded tent is a must. It protects your team from sun and rain while turning heads with bright graphics.

You can customise the tent with your colours, logos, or slogans. Branded tents are popular at markets, festivals, and outdoor events.

6. Customisable Displays

Want to try something new each time? Go with a display that lets you swap parts in and out. You can change panels, messages, and graphics without replacing the whole thing.

This is smart if you do many events with different themes or product focuses.

7. Freestanding Display Units

These are stands that don’t need to lean against anything. They’re sturdy and often used for product demos, brochures, or screens.

These units work well in store lobbies, exhibitions, or malls. They let you make full use of the space.

What to Consider Before You Choose

Choosing the right stand can feel tricky. Here are a few things to think about:

1. Your Space: Do you have a small corner or a wide area? Measure your space and check where people will walk past. Don’t block foot traffic or make your area feel cramped.

2. Your Message: What’s the most important thing you want people to remember? Keep it short. Use simple words. Add one strong call to action.

3. Your Brand Look: Match your display to your brand colours and style. Use the same font, colours, and tone as your website or social media.

4. Your Budget: You don’t need to spend a lot to stand out. A well-designed stand-alone banner can be just as effective as a big backdrop. Focus on quality printing and simple design.

5. Setup Time: How fast can you set up and pack down? If you’re alone or have limited help, go for something lightweight and simple.

Design Tips to Make Your Display Stand Out

Want people to stop and look? These tips will help:

• Use big text – Make sure your words can be read from far away.
• Stick to 2-3 colours – Too many colours look messy.
• Keep it clean – Don’t overcrowd it with words or pictures.
• Add high-quality photos – Blurry images look unprofessional.
• Leave space – Give your design some breathing room.

Remember, simple is often stronger.

Make It Interactive

You don’t just want people to see your stand. You want them to stop, engage, and remember.

Try adding:

• A product sample or freebie
• A screen with a short video
• A QR code linking to your site
• A signup form with a giveaway

When visitors interact, they’re more likely to remember your brand.

Common Mistakes to Avoid

Even a great product can get lost if the display doesn’t work. Here’s what to watch out for:

• Too much text – People won’t stop to read paragraphs.
• Low-quality printing – Fuzzy or faded banners hurt your brand.
• Bad lighting – If people can’t see your display, they won’t care.
• Wrong size – A stand too small gets lost. Too big can overwhelm your space.
• Cluttered tables – Keep your table clear. Use stands to hold materials.

Real-Life Example

Sophie owns a skincare brand. She joined her first trade show with only a small table and a product flyer. People walked past her booth.

At her next event, she brought a fabric exhibition backdrop with soft lighting and a big, bold slogan: “Gentle Skin. Strong Results.” She added a stand-alone banner, samples, and a free mini hand cream giveaway.

She tripled her leads. Why? Her display looked neat, welcoming, and clear. The display made her brand feel real.

Final Thoughts: Your Stand, Your Story

Display stands do more than just fill space. They’re a quiet voice for your brand. When people see your stand, they should feel drawn in, curious, and ready to know more.

So, whether it’s a freestanding display, a simple exhibition banner, or a bold branded tent,make every inch count. Keep it neat. Make it personal. And don’t be afraid to try new ideas.

Need help creating a display that truly stands out? Branding Works is here to design and deliver stand solutions that fit your goals, your space, and your budget.

Let your display do the talking,and make every first impression count.

FAQs About Display Stands

Q1: What’s the best size for an exhibition banner?
Ans: A standard size is around 850mm x 2000mm. It’s tall enough to grab attention but doesn’t take up much space.

Q2: Can I reuse a fabric exhibition backdrop?
Ans: Yes. These backdrops are made to last. Store them properly to avoid wrinkles or damage.

Q3: Are branded tents waterproof?
Ans: Most branded tents are made with waterproof or water-resistant materials. Always check with the supplier.

Q4: What’s the difference between a stand-alone banner and a roller banner?
Ans: They’re usually the same. Both stand-alone and roll-up for easy use. The names can vary depending on suppliers.

Q5: How can I keep my display looking fresh?
Ans: Use customisable displays. Replace panels or banners as needed. Keep your design up to date with current offers or branding.

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