Looking to grab attention at an event, store, or show? Your display stand is the first thing people see. And if it doesn’t stand out, your brand might not either. In this guide, you’ll find clear and practical help to choose the best stand. Whether you’re showing off at a trade fair or setting up shop in a mall, we’ll walk through the options,from exhibition banner types to fabric exhibition backdrops and branded tents. You’ll also get helpful tips to make your stand look sharp, feel professional, and catch your eyes quickly.
Exhibition Stand Graphics
Did you know? Studies show that people form first impressions within 7 seconds. That’s all the time you have to catch someone’s eye at an event.
A good display stand does more than hold a sign. It helps tell your brand’s story. It can guide visitors, showcase your product, and create a lasting impression.
Let’s break down the basics.
There are many ways to build a strong, clean, and eye-catching display. Let’s look at the most common types:
1. Stand Alone Banner
Stand Alone Banner is a single vertical banner you place on the floor. It’s one of the most popular types because it’s quick and straightforward to set up.
You can print your brand message, logo, or product photo. If you’re in a small space, this is a solid choice. Add a bold title and a clear call to action.
2. Exhibition Banner
These are banners made for trade shows, exhibitions, or product launches. They come in different sizes and shapes. You can roll them up or hang them.
Use high-resolution images. Keep the message short. And make sure your contact info is visible.
3. Exhibition Backdrop Banner
This goes behind your booth or table. An ideal Exhibition Backdrop Banner that’s bigger, covers more space, and helps you create a fully branded wall.
Tip: Use intense colours and a clean layout. This helps people notice your brand from across the room.
4. Fabric Exhibition Backdrop
These backdrops use fabric instead of vinyl or plastic. They are lightweight, easy to carry, and wrinkle-resistant.
A fabric exhibition backdrop gives a more modern, sleek look. They’re great for brands that want a polished and soft finish.
5. Branded Tents
If you’re setting up outdoors, a branded tent is a must. It protects your team from sun and rain while turning heads with bright graphics.
You can customise the tent with your colours, logos, or slogans. Branded tents are popular at markets, festivals, and outdoor events.
6. Customisable Displays
Want to try something new each time? Go with a display that lets you swap parts in and out. You can change panels, messages, and graphics without replacing the whole thing.
This is smart if you do many events with different themes or product focuses.
7. Freestanding Display Units
These are stands that don’t need to lean against anything. They’re sturdy and often used for product demos, brochures, or screens.
These units work well in store lobbies, exhibitions, or malls. They let you make full use of the space.
Choosing the right stand can feel tricky. Here are a few things to think about:
1. Your Space: Do you have a small corner or a wide area? Measure your space and check where people will walk past. Don’t block foot traffic or make your area feel cramped.
2. Your Message: What’s the most important thing you want people to remember? Keep it short. Use simple words. Add one strong call to action.
3. Your Brand Look: Match your display to your brand colours and style. Use the same font, colours, and tone as your website or social media.
4. Your Budget: You don’t need to spend a lot to stand out. A well-designed stand-alone banner can be just as effective as a big backdrop. Focus on quality printing and simple design.
5. Setup Time: How fast can you set up and pack down? If you’re alone or have limited help, go for something lightweight and simple.
Want people to stop and look? These tips will help:
Remember, simple is often stronger.
You don’t just want people to see your stand. You want them to stop, engage, and remember.
Try adding:
When visitors interact, they’re more likely to remember your brand.
Even a great product can get lost if the display doesn’t work. Here’s what to watch out for:
Sophie owns a skincare brand. She joined her first trade show with only a small table and a product flyer. People walked past her booth.
At her next event, she brought a fabric exhibition backdrop with soft lighting and a big, bold slogan: “Gentle Skin. Strong Results.” She added a stand-alone banner, samples, and a free mini hand cream giveaway.
She tripled her leads. Why? Her display looked neat, welcoming, and clear. The display made her brand feel real.
Display stands do more than just fill space. They’re a quiet voice for your brand. When people see your stand, they should feel drawn in, curious, and ready to know more.
So, whether it’s a freestanding display, a simple exhibition banner, or a bold branded tent,make every inch count. Keep it neat. Make it personal. And don’t be afraid to try new ideas.
Need help creating a display that truly stands out? Branding Works is here to design and deliver stand solutions that fit your goals, your space, and your budget.
Let your display do the talking,and make every first impression count.
Q1: What’s the best size for an exhibition banner?
Ans: A standard size is around 850mm x 2000mm. It’s tall enough to grab attention but doesn’t take up much space.
Q2: Can I reuse a fabric exhibition backdrop?
Ans: Yes. These backdrops are made to last. Store them properly to avoid wrinkles or damage.
Q3: Are branded tents waterproof?
Ans: Most branded tents are made with waterproof or water-resistant materials. Always check with the supplier.
Q4: What’s the difference between a stand-alone banner and a roller banner?
Ans: They’re usually the same. Both stand-alone and roll-up for easy use. The names can vary depending on suppliers.
Q5: How can I keep my display looking fresh?
Ans: Use customisable displays. Replace panels or banners as needed. Keep your design up to date with current offers or branding.
Promotional Marketing Displays (71)
Promotional marketing displays blog with information on new products and services for advertising and promotional marketing displays in London.
Poster sign stands are a versatile and cost-effective way to communicate messages in retail, event or informational settings. Essentially freestanding display units, they allow posters to be secured behind weather-proof covers or mounted on adjustable frames and poles. These stands are perfect for showcasing new promotions, directing visitors, providing safety information or simply reinforcing brand presence in high-footfall zones. Many models offer adjustable height, lockable cases and interchangeable graphics, allowing businesses to update visuals quickly without replacing hardware. From street-level promotions to indoor display applications, poster sign stands offer flexibility, portability and long-term value.
Pavement signs take sign-writing to the pavement. A-boards, swing signs and forecourt models serve as high-visibility tools right at the frontline of street traffic and passing customers. These signs typically feature double-sided poster panels or chalkboard surfaces to promote daily offers, sales, opening hours or brand identity. Their portability makes them ideal for cafés, retail storefronts, markets and outdoor event zones. Many include water-fillable bases or weighted feet to ensure stability in windy conditions. With changeable graphics or re-writable surfaces, they deliver ongoing value for businesses looking to engage foot traffic. Poster signs.
Regardless of type, the effectiveness of signage depends heavily on print quality and material durability. A high-impact sign not only catches attention but retains that attention through clarity and longevity. For this reason, premium suppliers print graphics at a high resolution—up to 1200 dpi—and apply certification standards such as B1 fire-rated materials to ensure safety compliance in regulated venues. These advanced prints use UV-stable, waterproof inks that maintain vibrancy and resist fading or wear. This level of quality ensures your signage performs professionally across repeated use, costing less over time and reflecting well on your brand.
Selecting the most suitable sign depends on your venue, audience and budget. For indoor offices or event halls where foot traffic is controlled, a poster sign stand offers a neat and flexible solution. When you’re seeking to catch retail buyers on the move, a pavement sign placed at the storefront delivers immediate visibility. If you are working outdoors in varied weather or high traffic environments, opt for models with robust frames and weather-proof materials. Whichever type you choose, look for custom printing options, changeable graphics and the ability to refresh content easily.
Top suppliers provide not just hardware but full support. That means access to design services, ready-to-print templates, and expert advice on layout, readability and outdoor performance. Fast UK nationwide delivery is another key factor—many signs leave the warehouse within days of artwork approval. For signage that needs to be set up swiftly—whether for store openings, event campaigns or pop-ups—this rapid turnaround is crucial. When combined with premium 1200 dpi printing and B1 fire-rated materials, you’re not just buying signs—you’re investing in professional, reliable visual communication.
In summary, poster sign stands and pavement signs are fundamental tools for marketing, wayfinding and brand visibility. Paired with superior print quality, safety-certified materials and responsive service, they deliver real impact at both indoor and outdoor locations—making them an essential part of any display strategy.
