If you are familiar with exhibitions and the equipment required to put on a proper display, you will have no doubt come across the staple product of any of these displays – the humble Banner Stand. The average size for these stands is roughly 85cm wide by 2 metres tall, which provides more than enough visual area to get your message across to prospective customers/clients. There is a drawback however; everyone else has a similar display. In small to medium exhibitions these big banner stands are ubiquitous, but with good reason.
Wide Banner Stands and big banner stands UK
Stand banner provide a balance between economy and portability, the latter being the main factor in their popularity. However, if you are willing to think outside the box a little, your stand could outshine your competitors with only a little extra budget.
As mentioned previously, the average size of a banner stand is 85cm x 2 metres. This is the standard size but by no means your only option. Depending on your exhibition space you can increase this size both horizontally and vertically to create some awe-inspiring displays.
If you are displaying in an exhibition hall with plenty of ceiling space, you may want to consider increasing the height of your banner stand.
Banner stands can be manufactured with heights of up to 3 metres tall, enabling your display to tower over the average 2 metre display height and increase visibility in a busy exhibition environment. This is a real bonus when the average cost to rent an exhibition space can range in the thousands. What you will find is that the increased cost in purchasing an oversized banner will more than pay for itself with increased interest in you business at your event.
An alternative to a very tall display would be a very wide big banner stands.
These can be manufactured in sizes that average 2 metres tall by 1 metre, 1.2 metres, 1.5 metres and 2 metres wide. Any of these stands would increase the impact of your display greatly, but if you really want to blow people away you may want to consider an even larger option.
At a height of 2.4 metres tall, the largest banners can be manufactured at widths of 2.4 metres and even 3.2 metres. If you consider the scale of this, the visual area is larger than an expensive 3×3 pop up frame! These displays dwarf most other exhibits to the point where it is impossible not to pay attention to them. These banners are also more economical and simpler to set up than a similar sized pop up display system with fiddly graphic panels.
Imagine a single printed graphic, 2.4 metres tall by 3.2 metres wide that simply retracts back into its base when you are finished for easy transportation home in a Transit van or similar sized vehicle.
With the recession not yet over, businesses are still reluctant to put money into exhibitions and tend to try and limit their budget whichever way they can. This is often counter productive and could mean an exhibition is a complete waste of time if no one takes any notice of what is on offer, no matter how fantastic the products or services are. With a little extra budget, your exhibition display can move beyond the realms of average and become spectacular.
Promotional Marketing Displays (71)
Promotional marketing displays blog with information on new products and services for advertising and promotional marketing displays in London.
Poster sign stands are a versatile and cost-effective way to communicate messages in retail, event or informational settings. Essentially freestanding display units, they allow posters to be secured behind weather-proof covers or mounted on adjustable frames and poles. These stands are perfect for showcasing new promotions, directing visitors, providing safety information or simply reinforcing brand presence in high-footfall zones. Many models offer adjustable height, lockable cases and interchangeable graphics, allowing businesses to update visuals quickly without replacing hardware. From street-level promotions to indoor display applications, poster sign stands offer flexibility, portability and long-term value.
Pavement signs take sign-writing to the pavement. A-boards, swing signs and forecourt models serve as high-visibility tools right at the frontline of street traffic and passing customers. These signs typically feature double-sided poster panels or chalkboard surfaces to promote daily offers, sales, opening hours or brand identity. Their portability makes them ideal for cafés, retail storefronts, markets and outdoor event zones. Many include water-fillable bases or weighted feet to ensure stability in windy conditions. With changeable graphics or re-writable surfaces, they deliver ongoing value for businesses looking to engage foot traffic. Poster signs.
Regardless of type, the effectiveness of signage depends heavily on print quality and material durability. A high-impact sign not only catches attention but retains that attention through clarity and longevity. For this reason, premium suppliers print graphics at a high resolution—up to 1200 dpi—and apply certification standards such as B1 fire-rated materials to ensure safety compliance in regulated venues. These advanced prints use UV-stable, waterproof inks that maintain vibrancy and resist fading or wear. This level of quality ensures your signage performs professionally across repeated use, costing less over time and reflecting well on your brand.
Selecting the most suitable sign depends on your venue, audience and budget. For indoor offices or event halls where foot traffic is controlled, a poster sign stand offers a neat and flexible solution. When you’re seeking to catch retail buyers on the move, a pavement sign placed at the storefront delivers immediate visibility. If you are working outdoors in varied weather or high traffic environments, opt for models with robust frames and weather-proof materials. Whichever type you choose, look for custom printing options, changeable graphics and the ability to refresh content easily.
Top suppliers provide not just hardware but full support. That means access to design services, ready-to-print templates, and expert advice on layout, readability and outdoor performance. Fast UK nationwide delivery is another key factor—many signs leave the warehouse within days of artwork approval. For signage that needs to be set up swiftly—whether for store openings, event campaigns or pop-ups—this rapid turnaround is crucial. When combined with premium 1200 dpi printing and B1 fire-rated materials, you’re not just buying signs—you’re investing in professional, reliable visual communication.
In summary, poster sign stands and pavement signs are fundamental tools for marketing, wayfinding and brand visibility. Paired with superior print quality, safety-certified materials and responsive service, they deliver real impact at both indoor and outdoor locations—making them an essential part of any display strategy.
