London’s top banner stand company offering free impartial advice on many of our products. Choose from a massive selection of styles and sizes to suit your exhibiting needs from simple in-store displays to corporate presentations, we have the stand for you. With over 30 years experience in design and manufacture trust the professionals.
So, you’ve done your research, you know which pull up banner display stands you want and what size, so what’s the next step? Now you need a design for your stands. Something that will convey information about your business to a prospective client who doesn’t know anything about you or what you do. The design of your display banner stand is more important than any other element of your display. Whether your stand is very small and basic or very large and elaborate, it will be completely wasted if the design of the banner graphic doesn’t work effectively.
A display banner design graphic needs to achieve a number of things:
1. Your brand
The design of your stand needs to reinforce your business branding so people recognise your company at a glance. Logos, corporate colours and imagery must be used effectively to compliment your company image as a whole. Also, the branding must convey your core values because your stands are the visual representation of your company.
2. Information
What use is a beautifully designed banner stand if there is no discernible information about your company? Your display stands need to let prospective clients know what it is you do in a way that is easy to understand in a few short seconds. Often, pull up banner displays are viewed at exhibitions by passing visitors who may not stop at your stand unless they see something that relates to them. This also applies to the next point.
3. Visual Impact
If there are many different companies exhibiting at your event, then you need to stand out from the crowd. The way to do this is to have strong, eye-catching graphics that people will notice. They don’t have to be garish but they need to create an impact with visitors who may not otherwise pay your stand any attention. Visitors at exhibitions tend to wander until they see something that catches their eye. You may have the most revolutionary products in the world, but if no one knows you exist, how are you going to make your business a success?
If the design of your stand graphics covers all of these points, then you should be well on your way to having a great exhibition. If you are designing the stand’s graphics yourself then you should be able to create something that you feel reflects your company. If you are using a designer, then you should try and effectively convey what you want the graphics to look like. The key is communication and efficiency. If you have images that you want your designer to include, make sure they are of a high enough resolution to be used at the scale required. Supply all of your company logos in a print ready scalable format. If you supply text, supply it correctly the first time. Constantly making tweaks, changes and amendments can strain the relationship between a client and designer.
In summary, your stand’s graphics need to be eye-catching, informative, and effective at reinforcing your company’s branding. If you succeed then you should see a lot more interest in your business and an increase in sales from any shows you attend.
Promotional Marketing Displays (71)
Promotional marketing displays blog with information on new products and services for advertising and promotional marketing displays in London.
Poster sign stands are a versatile and cost-effective way to communicate messages in retail, event or informational settings. Essentially freestanding display units, they allow posters to be secured behind weather-proof covers or mounted on adjustable frames and poles. These stands are perfect for showcasing new promotions, directing visitors, providing safety information or simply reinforcing brand presence in high-footfall zones. Many models offer adjustable height, lockable cases and interchangeable graphics, allowing businesses to update visuals quickly without replacing hardware. From street-level promotions to indoor display applications, poster sign stands offer flexibility, portability and long-term value.
Pavement signs take sign-writing to the pavement. A-boards, swing signs and forecourt models serve as high-visibility tools right at the frontline of street traffic and passing customers. These signs typically feature double-sided poster panels or chalkboard surfaces to promote daily offers, sales, opening hours or brand identity. Their portability makes them ideal for cafés, retail storefronts, markets and outdoor event zones. Many include water-fillable bases or weighted feet to ensure stability in windy conditions. With changeable graphics or re-writable surfaces, they deliver ongoing value for businesses looking to engage foot traffic. Poster signs.
Regardless of type, the effectiveness of signage depends heavily on print quality and material durability. A high-impact sign not only catches attention but retains that attention through clarity and longevity. For this reason, premium suppliers print graphics at a high resolution—up to 1200 dpi—and apply certification standards such as B1 fire-rated materials to ensure safety compliance in regulated venues. These advanced prints use UV-stable, waterproof inks that maintain vibrancy and resist fading or wear. This level of quality ensures your signage performs professionally across repeated use, costing less over time and reflecting well on your brand.
Selecting the most suitable sign depends on your venue, audience and budget. For indoor offices or event halls where foot traffic is controlled, a poster sign stand offers a neat and flexible solution. When you’re seeking to catch retail buyers on the move, a pavement sign placed at the storefront delivers immediate visibility. If you are working outdoors in varied weather or high traffic environments, opt for models with robust frames and weather-proof materials. Whichever type you choose, look for custom printing options, changeable graphics and the ability to refresh content easily.
Top suppliers provide not just hardware but full support. That means access to design services, ready-to-print templates, and expert advice on layout, readability and outdoor performance. Fast UK nationwide delivery is another key factor—many signs leave the warehouse within days of artwork approval. For signage that needs to be set up swiftly—whether for store openings, event campaigns or pop-ups—this rapid turnaround is crucial. When combined with premium 1200 dpi printing and B1 fire-rated materials, you’re not just buying signs—you’re investing in professional, reliable visual communication.
In summary, poster sign stands and pavement signs are fundamental tools for marketing, wayfinding and brand visibility. Paired with superior print quality, safety-certified materials and responsive service, they deliver real impact at both indoor and outdoor locations—making them an essential part of any display strategy.
