Stylish backdrops with logo speak volumes about the event owners. They not only portray how thoughtful the organizers are but also pass across a message that emphasizes the theme, creating brand recognition, or promoting a solution.
Backdrops are used in all manner of stages and events. They are used at sporting events to help engage the audience. They also help create impactful branding for business events and engaging background for motivational speakers. Backdrops are used in reception areas, event registration, branded photo booths, media walls, and even in photography.
A well-designed backdrop with a logo allows companies to communicate their brand and/or products without any effort. Since backdrops are always strategically positioned, they easily capture the attention of the audience and deliver the right message that was intended by the company. Besides, people love taking photos in front of backdrops, which makes them a handy marketing tool, especially since these images are often shared on social platforms like Facebook and Instagram.
Let’s look at some backdrop design tips that will add class to your event.
Backdrops come in all sizes and shapes to fit different clients’ needs. So you want to make sure that you get the right size for your event. The idea is to ensure that you know the amount of space you’re working with so that you can have the appropriate size of the backdrop for your event. While looking at the size, it is also essential to think about your audience. If it’s for a sporting event, for instance, and will need some photos, you’ll need to consider the number of people that will be posing for the image in front of the backdrop. A 5 feet wide backdrop fits 2-3 people, while 10 feet one fits 4-5 people or a group.
Logos and patterns
Your audience needs to see your logo to identify your brand. However, it is important to limit the amount of logos used. Cluttering the backdrop with logos can make the design feel cluttered irrespective of the pattern. Unfortunately, this may work to the disadvantage. Speaking about patterns, your backdrop designer will have vast patterns to choose from. But still, they may be able to customise your pattern to fit your preference.
Your brand colour and theme will guide you in choosing the right background for your banner. However, sometimes you can choose to go with off-white colours depending on the lighting and reflection. The same applies when the brand colors aren’t appropriate to create an appealing backdrop.
Experts advise that the logo should be in original vector files like .pdf, .eps, .ai. However, if you’re using files like .jpg or .psd, you should ensure that they are at least 300 dpi or better. If you are unsure about longer qualities, you should talk to your designer to ensure you get the most out of the process.
Last, but not least is font. Your audience shouldn’t strain to see whatever message it is you’re trying to pass across. So, try picking a font that’s clean, clear, bold, and easy-to-read from a distance.
With these tips, you should be able to create a backdrop that’s not only eye-catching but one that will communicate your message better and deliver the most ROI.