After shelling out hundreds, even thousands for an exhibition space and an roll up banner stand that will represent your company and get new business to your door, don’t make the mistake of using substandard graphics. Make sure that the design on your stand is effective at getting the attention of the people that matter. It needs to be eye-catching, informative and legible. I’ve covered the basics in some of my previous articles, but now it’s time to go into more detail.
Roll Up Banner Stand
If your company already has a corporate image and recognisable branding then you need to take advantage of it. By this I’m not referring to the common mistake of simply making the logo bigger, but utilise your company colours and integrate graphics with high quality photography. Also, make sure the amount of type on your stand isn’t too much for people to take in at little more than a glance.
Colours unless you are hugely restricted by corporate design guidelines then try and have your designer use colours that are bright but also help to represent the products and/or services your business provides. If appropriate, use one or two bright colours to attract the attention of exhibition browsers as they pass by your display. Of course this will not apply in all cases but if you are not already committed to a strict design style then this is a good place to start. Photography If you have a very specific product or service that requires you to commission your own photos, manufacturing machine parts for example, then you will need to hire a professional photographer to provide images that can be used on your roller banner stand.
Good photography is essential to a good display. Far too often a design is let down by poor or low resolution photography. This doesn’t project a professional image and will not inspire confidence in your business.
An alternative is to use stock photography. Assuming your company can be represented by something that is readily available as a stock photo, this is an extremely good way of obtaining high quality photos at a low price. There are hundreds of thousands, if not millions of reasonably priced stock photos on a number of web sites that can be paid for and downloaded in minutes. The hard part is choosing the right ones from the huge variety that are available.
Layout when it comes to banner stand layout, listen to your designer’s ideas and suggestions as to the best way to place the artwork while including your chosen content (photos, type, logos etc.). Depending on what you want to convey, your layout will vary greatly to other businesses. For example, if your company manufactures products then you may want your design to be focused on photographs from your product line.
Alternatively, if you provide a service, you may want your design to be less image based and more information driven with details of what you provide. Be aware in this instance; too much information will make the design seem crowded. Bullet points are a good way of conveying the important pieces of information about your company.
These suggestions are merely basic guidelines and will vary from design to design depending on what your company banner stand provides. There is no one correct way to design an exhibition stand but are plenty of ways not to do it. Make sure that you listen to the input of the creative professional in charge of the artwork and you should end up with a display to be proud of.
Promotional Marketing Displays (71)
Promotional marketing displays blog with information on new products and services for advertising and promotional marketing displays in London.
Poster sign stands are a versatile and cost-effective way to communicate messages in retail, event or informational settings. Essentially freestanding display units, they allow posters to be secured behind weather-proof covers or mounted on adjustable frames and poles. These stands are perfect for showcasing new promotions, directing visitors, providing safety information or simply reinforcing brand presence in high-footfall zones. Many models offer adjustable height, lockable cases and interchangeable graphics, allowing businesses to update visuals quickly without replacing hardware. From street-level promotions to indoor display applications, poster sign stands offer flexibility, portability and long-term value.
Pavement signs take sign-writing to the pavement. A-boards, swing signs and forecourt models serve as high-visibility tools right at the frontline of street traffic and passing customers. These signs typically feature double-sided poster panels or chalkboard surfaces to promote daily offers, sales, opening hours or brand identity. Their portability makes them ideal for cafés, retail storefronts, markets and outdoor event zones. Many include water-fillable bases or weighted feet to ensure stability in windy conditions. With changeable graphics or re-writable surfaces, they deliver ongoing value for businesses looking to engage foot traffic. Poster signs.
Regardless of type, the effectiveness of signage depends heavily on print quality and material durability. A high-impact sign not only catches attention but retains that attention through clarity and longevity. For this reason, premium suppliers print graphics at a high resolution—up to 1200 dpi—and apply certification standards such as B1 fire-rated materials to ensure safety compliance in regulated venues. These advanced prints use UV-stable, waterproof inks that maintain vibrancy and resist fading or wear. This level of quality ensures your signage performs professionally across repeated use, costing less over time and reflecting well on your brand.
Selecting the most suitable sign depends on your venue, audience and budget. For indoor offices or event halls where foot traffic is controlled, a poster sign stand offers a neat and flexible solution. When you’re seeking to catch retail buyers on the move, a pavement sign placed at the storefront delivers immediate visibility. If you are working outdoors in varied weather or high traffic environments, opt for models with robust frames and weather-proof materials. Whichever type you choose, look for custom printing options, changeable graphics and the ability to refresh content easily.
Top suppliers provide not just hardware but full support. That means access to design services, ready-to-print templates, and expert advice on layout, readability and outdoor performance. Fast UK nationwide delivery is another key factor—many signs leave the warehouse within days of artwork approval. For signage that needs to be set up swiftly—whether for store openings, event campaigns or pop-ups—this rapid turnaround is crucial. When combined with premium 1200 dpi printing and B1 fire-rated materials, you’re not just buying signs—you’re investing in professional, reliable visual communication.
In summary, poster sign stands and pavement signs are fundamental tools for marketing, wayfinding and brand visibility. Paired with superior print quality, safety-certified materials and responsive service, they deliver real impact at both indoor and outdoor locations—making them an essential part of any display strategy.
